Dear Friends, As I sit down to write this, I can hardly believe it’s been seven years since I took the leap and started my floral design company while in college. I’ll never forget the hours spent in my college bedroom, scrolling through Pinterest, looking at floral designs and researching the companies I admired and aspired to emulate. I was young, ambitious, and, perhaps most importantly, unafraid of what the journey would entail (seriously… idk if I had ANY idea)—I had no clue about the obstacles I would face along the way. What began as a dream has (literally) blossomed into a vibrant reality, filled with beautiful blooms, unforgettable events, and incredible people. As we wrap up our time with ‘The Florista—Reimagined’ and prepare to unveil our rebrand to the world, I wanted to take a moment to reflect on this journey and share some of the highs and lows that have shaped us into the company we are today. 

When I first started this business, I envisioned creating beautiful floral arrangements that brought joy to people’s lives. I was simply obsessed with the idea of making pretty things for a living. Over the years, this company has expanded its offerings, and the events have only gotten bigger and bigger. I have developed lasting relationships with amazing clients, collaborated with talented planners in the industry, and created unforgettable memories while sharing countless laughs with incredible designers and artists. Each wedding, corporate event, and special occasion has allowed me to push my creative boundaries and innovate in ways…